social media sites

Most Popular Social Media Sites in 2022

social media sites

Top Social Media Sites considering your Brand


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We did some research and compiled data about the 10 top social media sites in 2018-2019. Most of them familiar to you. It might be worth reading to know about the social media sites status but what you have not explored yet.

[sociallocker]Whomever you are! A social media marketer, a marketer looking into social media marketing, or a business owner looking to leverage on social media, it is helpful for you to know the most popular social media sites around the world.

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1. Facebook – 2.23 billion MAUs

Facebook is the biggest social media site, with more than two billion people using it every month.

Almost the a third of the world’s population! Around 65 million businesses using Facebook Pages and more than six million advertisers actively promoting business through Facebook, which makes it a pretty safe but if you want to have a presence on social media sites

All content format works great on — text, images, videos, live videos, and Stories so that It’s very easy to get started on Facebook But note that the Facebook algorithm prioritizes content that sparks conversations as well as meaningful interactions between people, especially those from family and friends. If want to learn more details about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm. Facebook’s users access Facebook via web and mobile app also.

Read more: What is the best web browser of 2020

2. YouTube – 1.9 billion MAUs

YouTube is the most popular video-sharing platform where users watching a billion hour of videos every day.

To get started, you may create a YouTube channel for your own brand or vlog where you can upload videos for your subscribers to view, like, comment, and share.

This  is the second biggest social media site, YouTube (owned by Google) is also known as the second largest search engine after google

You can also promote your product and services on YouTube to increase reach on this social Platform. 

3. WhatsApp – 1.5 billion MAUs

WhatsApp is a messaging app used by peoples in all most over 180 countries. Initially, it was only used by people to communicate with their family and friends only.

Gradually, peoples are started to use these businesses purposes. When people went abroad they communicated with friends, family and colleagues through it.

It has been building out business platform to allow businesses to have a proper business profile to provide customer support, and to share updates with customers about their purchases, services. The Business app of  WhatsApp is available for medium and large businesses, they provide Business API also. 

4. Messenger – 1.3 billion MAUs

Messenger used to be a messaging feature since 2011 within Facebook, and made Facebook Messenger into a standalone app by itself and greatly expanded its features.

You can promote your businesses advertise, create chatbots, send newsletters and more through Messenger. Its outstanding features have given businesses a myriad of new ways to engage buyers and connect with their customers.

If you are thinking to use Messenger for your business promotion here are so many ways you can do through Messenger for your marketing.

5. WeChat – 1.06 billion MAUs

WeChat comes from a messaging app, it just like WhatsApp and Messenger as all in one platform.

Alongside messaging and calling, users can now use WeChat for online shopping and making payment offline, transfer money to other, reservations,  taxis booking and more!

www.wechat is most popular in China and some parts of Asia only. If you are thinking to do business in those areas (where social media platforms like Facebook are other), WeChat might be a good alternative option for you.

6. Instagram – 1 billion MAUs

Instagram is asocial media where you can share photo and video thought its app.

You can share a wide range of content such as photos, videos, Stories, and live videos. It has also recently introduced IGTV for longer type of videos.

As a brand, you can have it for the business profile, which will provide you rich analytics profile and post and the ability to schedule Instagram posts using third-party tools.

7. QQ – 861 million MAUs

QQ is an instant messaging social media that is extremely popular among young Chinese people. It is used around 80 countries and also available in other languages.

Along with its instant messaging services, it also enables you to decorate your avatars, watch movies, play online games, shop online, blog, and make payment for online shopping.

I don’t know more about the QQ but Carrie Law from ClickZ has written a helpful brief introduction about QQ for marketers. It seems that QQ is a desktop native platform/ social media sites and used to be one of the top social media platform in China, WeChat, also a messaging app from the same company has taken over its place gradually.

8. Tumblr – 642 million MUVs

Tumblr is a social networking and micro-blogging site for sharing text, photos, links, videos, audios, and others. You can share a wide range of things on Tumblr from cat photos to art to fashion and so on.

On the landing page, a Tumblr blog may look like any other websites. You come across online might be using Tumblr social networking sites!

If you want to consider it for your product or service marketing, Viral Tag has written a starter guide on Tumblr website.

9. Qzone – 632 million MAUs

Qzone is a popular another social networking sites based in China, where you can upload multimedia, write blogs, play games, and decorate your virtual spaces.

According to several users on Quora, it seems very popular among teenagers while WeChat is popular among adults people. but in the rise of mobile based social media sites like WeChat seemed to have caused a decline in popularity for desktop based site like Qzone.

Tik Tok is known as Douyin in China, It rising music video social networking sites. It was the most downloaded app in the first beginning of 2018 and beating Facebook, Instagram, and other social media. 

The impression is that its similar to Instagram for short music videos although I am sure it is more than that or not. You can record videos 15 to 60 seconds, edit as well as add music and special effects also. 

It is most popular in Asia and popularity might spread to the west and other areas. Tiktok recently acquired which is a similar music video social network apps where Coca-Cola once did a successful “Share a Coke and a Song” promotion/marketing.

At a glance all the top ten social media sites MAUs

Social network

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Tik Tok


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